5 Scary Things That Can Haunt Small Business Marketing

Clare Bochy
min read
October 3rd, 2023

During this spooky season the word "haunting" seems fitting to describe the difficulties that small business owners face. Owning and running a small business can be a challenging and sometimes an overwhelming experience.

From managing employees and finances to marketing and customer service, there are many tasks that require attention and can cause stress. However, small business owners can take steps to alleviate some of the challenges they face. This includes seeking out resources and advice from experienced professionals, staying organized and focused on goals plus recognizing unhealthy patterns within the business.

Outlined below are five scary digital marketing strategies that small businesses should steer clear of:

Neglecting SEO

Search engine optimization (SEO) is essential for any small business to be discovered online. If you ignore SEO, your website will not rank high in search engine results pages, and your potential customers will not be able to find you. Make sure you focus on optimizing your website for search engines.

One of the most important aspects of SEO is to conduct keyword research. This involves identifying the keywords and phrases that your target audience uses when searching for products or services related to your business. Once you have identified these keywords, you can strategically incorporate them into your website content, meta descriptions, and headlines to improve your chances of ranking higher in search engine results.

Not having a clear target audience.

It's essential to know your target audience when creating a digital marketing strategy. If you don't know who your target audience is, you won't be able to create content that resonates with them. This can lead to lower engagement and conversions.

One way to identify your target audience is by creating buyer personas. These are fictional representations of your ideal customers, based on research and data. You can gather information about your target audience through surveys, social media analytics, and website analytics.

Inconsistent branding

Consistency is key when it comes to branding. If your branding is inconsistent across all of your digital channels, it can confuse your customers and lead to a lack of trust in your brand.

Your brand is the face of your business, and it's important to ensure that it's easily recognizable and memorable. This means using the same logo, color scheme, and messaging across all platforms, including your website, social media profiles, and email marketing campaigns.

Not having a mobile-friendly website

With more and more people using their mobile devices to browse the internet, having a mobile-friendly website is essential. If your website is not optimized for mobile devices, it can lead to a poor user experience, and potential customers may leave your website.

In addition to providing a better user experience, having a mobile-friendly website can also positively impact your search engine rankings. Search engines like Google prioritize mobile-friendly websites in their search results, which means that having a mobile-friendly website can improve your visibility to potential customers.

Ignoring social media

Social media is an essential part of any digital marketing strategy. If you ignore social media, you are missing out on a valuable opportunity to connect with your customers and build your brand. Make sure you have a presence on the social media platforms that your target audience uses.

By engaging with your audience on social media, you can create a community of loyal followers who will advocate for your brand. It's important to remember that social media is not just about promoting your products or services. It's also about sharing valuable content, providing customer service, and building relationships with your followers.