Twitter is a powerful platform for B2B businesses to reach their ideal customers.
It’s fast-paced, trendy, and unique, and the opportunities for forging genuine connections with your target market are infinite.
What is Twitter in a nutshell?
Twitter is a social or relationship network, sometimes described as a microblogging site.
The most common uses for the platform are to:
- get caught up on the news
- share your thoughts
- follow famous people
- follow trending topics
In fact, 86% of Twitter users get their news from the network.
With 317 million monthly active users, it’s a great tool for making B2B connections and driving traffic to your website.
If your brand is limited to the U.S., here’s some good news: 67 million Americans, or 24% of online American adults, use the network.
Surprisingly, the platform is most popular with millennials, and the usage drops as age increases.
Fortunately for all of us in the business world, Twitter can be a goldmine of opportunity for connecting with customers, as 79% of users have retweeted an SMB’s tweet and another 64% of users have discovered a new small or medium business (SMB) on Twitter.
Even better, 94% of those users plan to purchase from the SMBs they follow, and better yet, 69% have already purchased from an SMB because of something they saw on Twitter.
Even with all of these juicy statistics, it’s important to recognize just how popular Twitter is: with over 500 million tweets sent out each day, the median lifespan of a single tweet ends up being about 24 minutes, which is quite a small window of opportunity.
Because of this, it’s important to learn the ins and outs of the platform to truly make it a valuable asset to your company.
Luckily, we've done the legwork for you and compiled all of our findings on Twitter into one handy playbook...
Chapter 3: Twitter from our ebook series The Savvy Marketer’s Playbook for Driving Social Traffic to Your Website: B2B Edition is all you need to get your Twitter strategy up and running!
In this playbook, you’ll learn:
- How to engage on Twitter through...
- Participating in Twitter Chats
- Keeping up with trending hashtags
- How to optimize your Twitter efforts by...
- Beefing up your brand’s profile
- Tweeting at the right frequency and time
- Enhancing your tweet captions’ length and structure
- Utilizing engaging hashtags
- Uploading ideal image sizes
- Adding Twitter shareable features to your website’s blog
- How to advertise on Twitter
So, are you ready to become a Twitter marketing connoisseur?