It seems like there is always some new digital platform demanding an entrepreneurs attention. One day your updating your Google Maps, then somebody starts talking about Snaps... What's a busy business owner to do? It turns out, the modern digital landscape represents a huge opportunity for entrepreneurs. It's just a matter of understanding a few key principals, and learning how to apply them to your business.
What you’ll learn:
- Learn why digital marketing is crucial to growing your business
- An overview of the fundamental elements of digital marketing
- Learn the keys to having a great profile for each social network
- Get your digital marketing questions answered by an expert
- Get expert advice on which platforms are best suited to your business
Get customers beyond your network.
For most small business owners, the number one source of new business is word-of-mouth. However, word-of-mouth alone rarely creates sustainable and predictable revenue, this is where digital marketing shines. When properly executed, digital marketing has the power to work for you, while you're busy running your business.
How can it help your business grow?
The stats speak for themselves, in the modern world — digital marketing is marketing.
- Studies show that between 70-80% of people research a company online BEFORE visiting the small business or making a purchase with them
- Forester reports: Nearly 9 out of 10 consumers read reviews for local businesses before making a purchase
- According to Clutch.co 80% of small businesses don't invest in content marketing, and experts warn that they are missing a key marketing opportunity