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Book a session with a digital search expert to begin learning best practices for keyword research. Start understanding how keyword research is relevant to the advertising strategies you are putting to use. Working with one of our experts will expedite the process and put your money to use most efficiently and ensure you are set up properly to take advantage of everything proper keyword use has to offer.
- Learn good strategies and effictive ways to find relevant keywords
- Begin to integrate high quality keywords into your website and content
- Plan advertisements around the keywords that resonate with your brand
- Access to Ascend’s family of entrepreneurs for life.
Join a training session to improve your own copywriting abilities. Learn the fundamentals of writing great copy to improve your own knowledge and put best practices to use for your brand. Keywords are vital to getting your business in front of the right audience.
What you’ll learn
- Keyword requirements for Google and other platforms
- Strategies to find unique keywords for your business
- How and where to use keywords to create high quality content
- How to see what keywords your competitors are using, and how you can compete more evenly
Why is using keywords important?
Keywords tell the internet what your company does and where it is relevant. It is important to make sure your content is structured properly and the terms that represent your business are present where they're most likely to be useful. Web assets like video and photos cannot be searched by Google in the same way text can, so using proper keywords to represent these assets is necessary to rank on Google for your customers to find you.
How do keywords affect my business?
Google searches the content of every website on the internet to make sure it appears in relevant searches. When you use unique keywords in your copy, you are giving Google something to filter your website with. Making sure the terms you use are competitive is important, as well as making sure it is content your customers are actively searching for.
Our mission is to empower entrepreneurs, and such, we strive to offer the best services that will benefit you in the long term. Work with professional agency-experienced designers and marketers that care about you, and the success of your small business.
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